Last Friday, the Sixty100 team went on what could be called a “company golf outing” as a means of an appreciation event. When I say “company golf outing” what I really mean is we played three intense rounds of putt-putt at Pirate’s Cove in Indianapolis. That’s all seven of us in the picture above. If [...]

Weddings generate big business, that’s just a fact now-a-days. You will know from my previous posts that I handle Sixty100′s social media efforts for our clients. Social Media is one of the most difficult marketing practices in which to measure ROI from, even with the growth of social media analytics. American Stationery along with their [...]

Real-Time Marketing (RTM) is the act of communicating extremely time-sensitive information to those most impacted or influenced by that information. This type of information can range from lighthearted activities performed in-house such as an event or act of client appreciation, to acknowledging fan sentiment, and/or announcing service outages, closings, or delays. Common Real-Time Marketing Challenges RTM [...]

Image sliders or carousels at the top of websites has been a trend for a while.  They have an appropriate time and as an end-user on sites, often click through them.  But there are best practices and times where they may not be appropriate. Auto rotating or sliding content should be avoided.  Any rotation should [...]

Efficient sales and marketing organizations know what their ideal buyer looks like and focuses efforts on prospects matching that profile. To streamline this process, we’re helping our client, Bluefish MGMT, with an ‘opportunity scorecard’. Bluefish MGMT knows, after a handful of questions, whether a prospect is a good match or not. Having an ‘opportunity scorecard’ [...]

1. Proofread…. Again You can’t proofread the e-mail campaigns you send enough. Get two or three sets of eyes on every one that you send, at least. Click on every link to make sure they are working and taking you to the correct page. Ensure that the e-mail is coming from the correct person in [...]

Yesterday, my car died.  Nothing spectacular, of course, I just pulled into my parking space and my car died, and wouldn’t even turn over.  I’ve driven enough older cars in my time to know that 90% of the time, it’s a super easy fix.  Simply clean off the battery contacts, and you’re good to go. [...]

A majority of the time brands believe that starting a Facebook page, Twitter account, or other social media account will create all positive and happy thoughts from customers. And sometimes this is true, but like most things there is a balance of comments. Inevitably, there will be negative comments. Whether provoked or not, they are [...]

You’ve probably head this before… “Marketing is used to influence buyer behavior”, but… What if you’re company isn’t exactly sure who your “buyer” is? Well, if you don’t know who you’re buyer is then it must be impossible to narrow your focus, which means it’s impossible to market effectively. Right? Wrong. First off, the term “buyer” [...]

Sixty100 is currently looking for a Marketing Intern with a focus in web development. Responsibilities Assist in the development and maintenance of WordPress websites Work with designers to implement custom PHP and JS features outside the scope of plugins Handle basic HTML & CSS from provided designs created in Photoshop This will be fun! The [...]

Let’s be honest, I only have a few seconds of your attention with this post. This Mashable article says I only have 2.8 – 8 seconds before I lose your attention. If you scan this post and find 5 paragraphs, I’ve lost you. You’re no different from your prospects and customers.  As marketers, we must [...]

It’s a fact of life in the marketing world (and in the world of jetpacks) that sometimes there are emergencies.  We at Sixty100 lovingly refer to these unforseen rush jobs as Fires.  And of course, every fire needs a firefighter. Recently, one of our largest clients (MOBI Wireless Management) approached us with an urgent need: [...]

The first hurdle in building your social media audience is growing your number of followers/fans/likes (we will use follow as all encompassing) base. The second, and more difficult task, is keeping your followers. Helping your followers feel exclusive, saying thank you, and creating a relationship with them will all assist your brand in gaining and keeping [...]

It’s trade show season for many industries and the sports sales and marketing world is no exception. A long-time client, Get Real Sport Sales, who provides outbound ticket sales services for collegiate, amateur and professional sports teams is heading to NACMA 2013 this month with a trade show booth designed by the Sixty100 Team. The Get Real Rhino is a [...]

Brand awareness and expert positioning are critical ingredients to business success. This is especially true in B2B environments. The problem is, broad but targeted brand exposure is costly. Growing organizations, like our client MOBI Wireless Management, don’t have enormous ad budgets to broadcast their messaging. Since MOBI doesn’t have a megaphone, we found somebody who [...]

When managing a database of potential customers, you know the data that you house within changes as often as the seasons.  The importance of having accurate, clean data is unparalleled. Your database is the one stop shop for all information relative to these potential customers. The data you keep is only beneficial to your success [...]

One of our flagship customers is MOBI Wireless Management, a managed mobility services company. A key portion of their offering is the MOBI Portal, a central, cloud-based location for administrators to view all of the information about their entire wireless program. Together we uncovered that one of the most compelling ways to sell the MOBI [...]

When I tell people that my job entails managing social media accounts for multiple companies, the resounding answer is, “You get to sit on Facebook and Pinterest all day, that’s awesome!” Unfortunately, I have to bust their bubble and explain what it is that I actually do. When brands and companies decide to be social [...]

How much time do you spend researching, analyzing, spying-on, borrowing-from, or comparing the success of your company to that of your competitors? Why? What new, revenue generating, service improving, or brand building idea came from those actions? The intensity of competition is based on market-size, but the need to follow the competition is based on the insecurity [...]

Whether you’re selling a product, service, or a vision; your messaging needs to be authentic for it to be heard. Marketing noise has driven consumers and business decision makers to evolve. Buyers are incredibly adept at sub-consciously sniffing out deceit when navigating the noise. It’s now a cultural reality to be on the guard against [...]

For most cities around the United States, the month of May means spring has finally arrived and those winter blues are behind us. May can bring us warmer weather, blooming flowers, and the thought that the summer sun is right around the corner. Here in Indianapolis though, the month of May is all of those [...]

I’d like to conduct an experiment. First, grab a pen and paper. Go ahead, I’ll wait. Got one?  Great. Now, draw this apple for me. Done? Great. Does it look like this? If not, good job, you probably know where I’m going with this, but feel free to read along. Most people, when asked to [...]

The Broad Ripple Farmers Market, a Sixty100 client, has officially opened for the 2013 season starting this past Saturday.  Opening every Saturday morning, rain or shine, behind the Broad Ripple High School. One more sign that summer is getting close!

Well, figuratively anyway… Sixty100 is a marketing services company located on the Northwest side of Indianapolis. Our focus is to help accelerate the marketing efforts of companies, schools, departments, teams, groups, and nonprofits by integrating our skills and ideas into their vision. We call ourselves Sixty100 for two reasons.  The first, is that business owners and brand [...]